I am a high performing senior executive with over 25 years’ experience who specialises in
buying, design, and visual merchandising. I have multi-channel experience across stores,
ecom, wholesale and dropship. I am resilient, adaptable, agile, dynamic and have always
delivered profitable growth. I am an extremely commercial, hands-on senior leader who
comes to life around product.

My energy comes from product, building relationships, collaborations, putting customers
first and creating work environments where everyone can achieve their full potential.
Passionate about product, design, commercials, people, visual merchandising, ethical
trading, and sustainability. I have an entrepreneurial attitude, high energy, positivity, and a
creative design eye combined with commercially astute, customer focused product
development, marketing, sourcing and merchandising skills.

I have a customer centric approach using market data to update customer profiles as they
constantly evolve and adapt to the retail environment. The customer should be at the heart
of every decision a product team makes.

I am a passionate developer of people and high performing teams – I believe this is key to a
business’s success. I thrive on learning, developing, and challenging myself whether in the
work environment or personally.

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I have a well-established and trusted network with the world’s most ethical suppliers with
strong relationships built up over my career. Matching sourcing models to commercials is a
speciality, ensuring agility and flexibility.

I am highly experienced at launching new own label brands, setting up clothing divisions,
turnarounds, from the value sector through to mid-market. This is a strength. I am also
experienced in 3rd party brands both through wholesale and dropship at and have been at
the forefront of leading the recently new online branded strategy at Matalan.